The Billionaire Denim Impresario Who Lives Like A Rock Star
Renzo Rosso looks more like a rock star than a fashion designer, and that is reflected in the style of his brand, Diesel. From the start, the Italian entrepreneur took an aggressive approach to building his brand. His first Diesel Jeans store was deliberately located directly across the street from a Levi's store on Manhattan's Lexington Avenue. This bravado, coupled with his design talent, have led to his nickname "Jeans Genius"
[Read More]